COMMERCIAL DIRECTOR SUPPORT.
WITH DARREN CROCKETT
what I can do
Through Onside Commercial, I support you and your team with the thinking and the doing, sharpening your offer, strengthening your marketing and turning opportunities into action.
Let’s explore where your business is today, where you want it to go and what it will take to get there. We’ll start with a no-obligation conversation, then work towards a clear picture of your opportunities and practical next steps.
Your business. My experience. Turning potential into progress.
Darren Crockett
what have i done
I can help you work out what needs doing, and I can get involved in making it happen.
Together, we agree the priority, the work and where my involvement will be most useful.
That might mean shaping an offer, improving a proposal, preparing a customer conversation or helping your team progress an agreed commercial priority.
Your business + My experience = Progress
what i can do
I’m Darren Crockett.
I’ve spent nearly two decades building and running businesses.
I started Do Digital Agency from my bedroom after spotting an opportunity for outsourced 3D visualisation, and went on to build and lead a multidisciplinary team of more than 25 people at its peak.
I know what it is like to have ideas worth pursuing while customers, teams and decisions need your attention.
That experience shapes the commercial thinking and practical involvement I bring alongside you.
Darren Crockett
Tell me a little about your business and what you’d like to move forward. You don’t need a finished brief. A few lines are enough to start a conversation.
WHAT PEOPLE HAVE TO SAY ABOUT ME.
Do Digital Agency — Building and leading since 2007
I founded Do Digital Agency in 2007, growing it into a visual communication and creative technology business. Its portfolio includes work for William Hands, Amtico and Thirdway, spanning CGI, animation and interactive experiences. It demonstrates my experience of building a business, developing services and adapting to changing markets.
Easy Avocado — Turning creative capability into a broader offer
Through Easy Avocado, I’ve helped develop a business proposition connecting branding, websites and digital design. Projects for Ocee & Four, Dewis Financial Planning and Helm demonstrate the breadth of that offer. This experience underpins how I help businesses explain themselves better and create practical tools to support sales.
Mode Configurator — Developing new products and markets
Mode connects 3D expertise with online product personalisation. Its portfolio includes configurators for William Hands, Sleep Village and Frankford Umbrellas. My involvement has given me practical experience of developing a technology proposition, exploring new markets and helping customers understand and choose products through interactive experiences.
The Fitzroy, Cardiff — Turning a development into a clear story
My involvement centred on understanding what the client needed to communicate and shaping a practical visual approach. Bringing together CGI and AI video meant balancing creative possibilities with commercial priorities, budget and expectations. I helped translate the brief into an agreed direction, keeping the client and delivery team aligned. My focus was making the process straightforward and moving the work towards completion, with content designed to communicate the development’s character and potential.
William Hands — Understanding the product and developing the possibilities
Working with William Hands meant understanding the quality of its furniture, the needs of its customers and how digital tools could support product presentation. My contribution was connecting those needs with practical solutions, from visualisation to configurators. Through collaborative discussions, clear expectations and commercial thinking, I helped shape the approach and guide delivery. The emphasis was on making complex product choices easier to understand while supporting a productive working relationship with the client.
Ocee & Four — Connecting the offer with the customer
My focus was understanding how Ocee & Four wanted to present its business and what customers needed from the digital experience. I helped connect those requirements with a clear approach to website design, product imagery and presentation. That involved translating conversations into an actionable brief, aligning the people involved and maintaining clarity around scope and delivery. My role was to keep the commercial purpose visible throughout, making the process easier to navigate and guiding the project towards completion.
Asticus — Making a complex proposition easier to explore
For Asticus, my contribution centred on understanding the presentation challenge and helping formulate an interactive solution. The aim was to give audiences a clearer way to explore the property and understand its possibilities. I helped align the client’s objectives with the creative and technical approach, establish expectations and guide the project through delivery. Throughout, my emphasis was on clear communication, practical decisions and a straightforward process that kept everyone working towards the agreed goal.
